Why are we investing in video?

I've been spending a lot of time recently talking to users. Our goal is to figure out how we can get people to invite their friends to Farcaster. If we can solve this, Farcaster will grow.

When asking why people aren't inviting their friends to Farcaster, the overwhelming reason is they spend most of their time on TikTok / Instagram / YouTube (no X / Twitter).

So, video.

1000% true, This will lead to more users and grow Farcaster. I remember other takes saying we should be “only” considered Social Network and not Social Media. but in this digital world, why not be both. Big companies have the Big influencers, but We have here what other web2apps dont have. 

Soon content creators (and Brands) can be onboarded, and once they see and fell inlove their followings could follow too. 

Ive been here long enough to say that This is a place where people/users are great at innovating/Building and im sure someone will be creating awesome apps to suit and cater for short form Video content creators.