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Brennen Schlueter
@brennen
Launching a rebrand takes courage. You have to look in the mirror in all the dark corners of how you see yourself as a brand. Your strengths. Weaknesses. Define your vision of who you want to be. The mission you want people to join you on. It’s not a logo, or a color palette, or a slogan, it’s a rethink of the way you communicate your company to come to an agreement with your customers. Shoutout to @j4ck.eth @web3pm @esteez.eth and the rest of the IB team for trusting us to help them define and take this courageous next step.
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YU GI OH ⊹ ࣪ ˖
@lambchop
lmao it rlly doesnt take that much courage but ok
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Brennen Schlueter
@brennen
If it doesn’t feel risky and courageous to do it then ur doing it wrong.
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YU GI OH ⊹ ࣪ ˖
@lambchop
some people are naturally cutting edge so they’re chill about it
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Brennen Schlueter
@brennen
No doubt. What are some examples of that though? Almost every rebrand has a rock the boat moment.
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YU GI OH ⊹ ࣪ ˖
@lambchop
ehh look at fashion brands mainly keeping iconic logo and switching typefaces from serif to san serif burberry’s did make news tho
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Brennen Schlueter
@brennen
Yeah thats not really a rebrand to me. They didnt clarify anything but their fonts. Rethinking the story you tell along with the visual identity is more what I mean by rebrand. Especially around consumer products, not aspirational brands that people have a very limited relationship with.
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Brennen Schlueter
@brennen
Jaguar of a good one recently that was over confident with poor strategy. Tanked em.
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