Content
@
https://warpcast.com/~/channel/marketing
0 reply
0 recast
0 reaction
Brennen Schlueter
@brennen
More data strengthening my belief of long term brand building: Dr. Grace Kite's research reveals that external market factors like weather, economy, and competitor activity drive 70% of ROAS fluctuations. Your tiny optimizations arent even noticed. Wasted time. -Invest in econometrics over last-click attribution -Focus on broad reach, high-quality media -Optimize for long-term profit, not short-term ROAS -Stop daily dashboard obsession
0 reply
0 recast
1 reaction
