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I’m not familiar with Hollywood dynamics of the era, but to add a datapoint from India, the early 70s represent a sharp break from the past, usually associated with Zanjeer (chains), the movie that established Amitabh Bachchan as a star with what’s known as the “angry young man” character archetype, which has since been a mainstay of Bollywood storytelling.
There’s a great recent documentary about the turn. https://www.imdb.com/title/tt14866598/
Protagonists before then were historical figures (30s-40s), cliched political idealists (50s), or 2d romcom characters (60s). The idealism of the independence movement was still in the air (similar to WW2 veteran idealism in American movies). But by the early 70s, the grim realities of modernity had sunk in, and a post-independence realist generation had emerged, mad about corruption, inflation, urban blight etc. 1 reply
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