The value proposition with tech is that it was supposed to be free, or close to free. So, I understand the need to increase revenue, but I think that's probably going to break the social contract in the long run. The deal was, I barely had to pay for music, and I didn't have to pay for social. So it was okay to destroy whole sectors of the economy to do that, same with the press. But now, you want me to start paying for experiences that often feel degraded compared to what came before. The challenge is that many users, especially younger ones, have no memory of paying directly for these services. The moment you add friction , it’s like throwing sand at gear. It's probably not going to work.