Bravo Johnson
@bravojohnson
This drive to make all stuff align with a hyper-optimized, productivity-driven zeitgeist fundamentally distorts its essence. Stuff is often about exploration, contradiction, and questioning—things that don’t always fit neatly into efficiency or marketability. By demanding every piece of of the culture gap fit within a framework of immediate utility or technological optimization, we risk losing the very complexity that may sees through the next hard engineering era that is “apparently” upon us
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Bravo Johnson
@bravojohnson
I see it more as an act of desperation, because I think this zeitgeist of hyper-optimization It's on its last legs, and some falling upward is necessary to win or get back on top of the culture gap
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Bravo Johnson
@bravojohnson
I mean what I'm trying to say is that if the years ahead we really started into an era of high complexity engineering compared to easy engineering from the 80s and 90s and the 00s, we are going to require a completely different set of entertainment instruments, more probably in line with the not optimized entertainment of other eras. This could mean less emphasis on instant gratification and more focus on immersive, layered experiences—storytelling that embraces uncertainty, unpredictability, and depth, much like the art and culture from eras that weren’t so obsessed with optimization because what was supposed to be optimized had not been engineered first In many ways, it might mirror how stuff evolved during previous periods of societal upheaval or rapid change, where traditional forms of entertainment were inadequate to fully capture the complexities of the moment.
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