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Bravo Johnson
@bravojohnson
The deeper issue: LLMs were conceived in the ZIRP era, designed for an economy of cheap capital and captive audiences – conditions now gone, especially in media. Companies spent that easy money flooding us with algorithmic slop, mistaking cheap capital for a license to brute-force culture. Now capital is expensive and audiences have left. Better execution won't fix this. The core problem was architected assuming infinite runway and tolerant audiences. The entire system is fundamentally flawed for today's reality. The irony is perfect: execs are not being replaced because AI is superior, but because the conditions that sustained them—ZIRP economics and a docile audience—have collapsed. AI isn’t the threat. The end of cheap capital is. And AI can’t fix that. The real problem isn’t cost—it’s quality and retention.
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Bravo Johnson pfp
Bravo Johnson
@bravojohnson
They’re still chasing efficiency when the market is demanding depth, originality, and trust—things top down can’t manufacture. People aren’t tuning out because the content isn’t efficient enough. They’re tuning out because they’re saturated, skeptical, and seeking irl on screen—not just chill. The idea that you could use LLMs to brute-force attention in a market already overloaded is a misread of the problem. We’re not in a “scale faster” era anymore. We’re in a trust recession. And you can’t automate your way out of that.
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