BuildBetter

How to Think About DISTRIBUTION

Teaser: 
If no one sees it (your product), it doesn’t exist, no matter how good the tech is. 
Distribution isn’t marketing, it isn’t sales, it’s more —> it’s marketing + BD + sales + partnerships + community, and above all + product design.

Summary:
Most founders build a product, then scramble to “get users.” But distribution isn’t what happens after launch — it’s what determines whether the launch matters at all. 

True distribution is baked into the product’s design: every invite, share, or interaction becomes a growth loop. Great products don’t spread because they’re good; they spread because they’re designed to. 

Good distribution is the creative act that turns a product into a movement. GTM builds a stable foundation for long-term distribution.