liquid glass is the clearest cultural signal your product needs to express stronger opinions this decade

apple is betting that flatness is riskier than expression

that being forgettable is a larger threat than being polarising

if the os is getting louder, your app playing it safe will feel contextually off

sketch and figma’s liquid glass features are proving this right now

the downstream effects are crazy

starts from the os, followed by design software, the top apps, and eventually becoming the default style

can’t underestimate this type of leverage over culture