@irisivanyi.eth

you need these 2 things in your app that gacha games and pop mart blind boxes mastered 1. positive friction: introduce intentional delay for higher emotional payoff 2. variable ratio rewards: varying both what, and when, users get rewarded for the same core action achieves greater stickiness. creating the chance for a rare, but high value, payoff will drive repeat behaviour. you’re driving not just progress, but possibility, leveraging a perception of sunk costs

2 replies

1 recast

15 reactions