Big little detail:  

We recently started pairing all new coins with $zora,  this had some impact on trading in other apps.

@0xproject (used by Farcaster, CB Wallet, Matcha etc) now successfully routes through $zora pools. 

Important step towards expanding the $zora economy.

Embed swaps in your onchain app. Access 10+ million tokens with liquidity from 150+ exchanges with a single API.

https://linktr.ee/0x.org

I don't know if this is an acquired enemy kinda thing, but I think Zora making such a bad name for itself in the web3 space doesn't give me a good vibe about the project, platform or token.