based design studio

been cooking some designs tonight 🧑‍🍳

hackathon style for the octant contest

aiming to do more tmr and submit close to deadline + my thoughts on it

built a simple design direction template and used it to present 3 refreshes

exploring new frontiers in tech, ai, states, farcaster DAU since 2023, product background /basedstudio

contest link with all submissions

https://www.jokerace.io/contest/base/0xc3204743f9925a2241fc285aec6f17ea10f0621e

branding is a complex and lengthy process designed to make all parties happy about it, in terms of contest you have one shot making it highly unlikely to hit the target (see $opsys process)

final thought is about the contest overall:

1 week to do branding is not the best way to do it, there may be one or couple ideas out of it for the company/team to get inspiration from but otherwise design taste is too subjective and most designers will not earn anything

what I learned is that I got to invest into better branding presentation, mockups and other templates as I wasn't doing it that often

templates aren't everything though and even though some submissions look real polished with them in place - they lack soul and contain obvious mistakes / some details off