think what most miss with emerging business models is that "obvious" doesn't equate to "action". for example, past decade of media has been a falling knife for advertising & subscriptions; Its main revenue drivers. & while many Cos are down ~80%, they still won't risk losing the remaining 20% to try something new.

Change is necessary for survival and growth in business. Companies must be willing to take risks and adapt to emerging business models, even if it means moving away from traditional revenue sources