from time to time, I go back to thinking if I found my call too late in life.
Communication, design, UX... most of my 9to5 career was built on those disciplines for the past 25 years. But I still remember considering filmmaking in the early 2000's when the dream of moving abroad was manifesting. The dream eventually did come true. However, to spent a year in Sweden for an art direction program.
Fast forward to 2024, I found my first clients to execute video work. And the rest feels more distant, although I still take design projects.
As I edit this project with a luthier, I struggle with the lack of experience, if I'm honest. How to start, which scenes to select, points to highlight, the story, short vs long format, or a mix of them, distribution etc
Not sure where I'm going with this (and this cast), but despite the struggles, it also really fucking excites me. To challenge myself, to figure out and to, hopefully, build a project that makes me watch and be like "shit, I built that".
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