this is thomas schelling 

he won a nobel prize in economics for his work in game theory

he introduced the concept of focal points, now known as schelling points 

in 2025, the primary use case for his work is memecoins

I made the mistake of buying his book (which was recommended by @vitalik.eth) in audio format instead of text, and the narration was dryly academic, monotone, and sleep-inducing. This is much better read than listened to, for those interested. Also because you can skip to relevant sections more easily