Community management goes way beyond game nights and ambassador programs.

Lately, I’ve seen a lot of community managers default to tools like Zealy, Galxe, or launching ambassador programs as their go-to growth strategy. But here’s the truth:

Not every stage of a project needs ambassadors. Not every community needs weekly tasks.

There are many ways to build and engage a community and if you limit yourself to just a few strategies, you’re missing the bigger picture.

Before you roll out a community strategy, ask yourself: