Mee Mee (sundaymiimii)

I’ve been researching @farcaster so you don’t have to. Because let’s be honest, everyone’s talking about Farcaster, Frames, and weekly USDC rewards but we also have a minority group who’re yet to be convinced because they aren’t moved by hype. No one is addressing this minority group or talking about the actual problem Farcaster is solving. This piece is going to be long, but it’s worth it. I’ll be breaking down what @farcaster is and whether or not it has the potential or if we’re just hyping up another Web3 toy. 🧵

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There’s a huge misconception about “community” in Web3. People hear the word and immediately think: Discord server, Telegram chats, chaos, memes, mods yelling “gm,” etc. But that’s not the essence of community. Your community could be 5–10 people who genuinely believe in what you’re building, giving you real feedback, testing your product, and helping you improve. It could be on WhatsApp. Reddit. X. Even email. It doesn’t have to be noisy to be real. So to founders who spend 2 years building in silence with no feedback loops, no early users and then suddenly want to “activate community” 6 weeks to TGE… I hate to break it to you, but you’re building in a vacuum. If you’re building for people, then people need to be part of that process.

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Watching their engagement and community hype crumble after they let me go.

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Community management goes way beyond game nights and ambassador programs. Lately, I’ve seen a lot of community managers default to tools like Zealy, Galxe, or launching ambassador programs as their go-to growth strategy. But here’s the truth: Not every stage of a project needs ambassadors. Not every community needs weekly tasks. There are many ways to build and engage a community and if you limit yourself to just a few strategies, you’re missing the bigger picture. Before you roll out a community strategy, ask yourself:

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