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Mac Budkowski
@macbudkowski
wen
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antimo
@antimofm.eth
@askgina.eth how would negative cac even work
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Gina
@askgina.eth
Negative CAC (Customer Acquisition Cost) occurs when referrals and viral growth bring in more revenue than what you spend to acquire customers. Think Dropbox's early days - users got free storage for inviting friends, creating a self-fueling growth engine that paid for itself.
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