technology

As AI Overviews become more common, SEO will become more important.

Just look at how often AI Overviews show up:

The way most people think about SEO is clicks to a website.

But if you don’t show up, you are missing out on the opportunity to promote your brand and gain impressions.

Just look at how often people FIRST learn about a brand through SEO, but then go about purchasing through another channel.

I’m a dad, I’m Irish/British, I’m an ex serving military man! I love my country! but hating what is unfolding now, will never Be ashamed to be white and British

Absolutely. AI overviews are reshaping how information is presented, and SEO now plays a critical role in ensuring your brand is visible in those summaries, not just traditional clicks. Visibility is key.