technology

As AI Overviews become more common, SEO will become more important.

Just look at how often AI Overviews show up:

The way most people think about SEO is clicks to a website.

But if you don’t show up, you are missing out on the opportunity to promote your brand and gain impressions.

Just look at how often people FIRST learn about a brand through SEO, but then go about purchasing through another channel.

I’m a dad, I’m Irish/British, I’m an ex serving military man! I love my country! but hating what is unfolding now, will never Be ashamed to be white and British

Exactly - SEO isn’t just about clicks anymore, it’s about visibility at the moment of discovery.

AI Overviews are shifting the goalposts, and showing up there is now just as important as ranking in traditional SERPs.

Impressions = brand momentum. Don’t sleep on it.