Dark Side

@amoreynis

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3 Followers

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6. Therefore, there is a filter in the brain that immediately cuts off what at first glance is not dangerous. As a result, people simply do not notice it. For example, you are walking down the street and you don’t actually see the people around you, unless your brain signals about another scooter rolling towards you 😉 7. The conclusion is simple. If you want to attract the attention of your audience, formulate your offer in such a way that the readers’ brain can subconsciously identify potential danger from it. Otherwise, you will simply not be noticed — despite all the rationality or usefulness of what you are communicating.

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4. It turns out that the audience is more receptive to negative statements than to positive ones - "causes" instead of "treats", "harmful" instead of "useful" and "eat less" instead of "eat more". At the same time, the more terrible and clearly expressed the negativity, the more they are receptive to it - the risk of "getting sick" > it is "harmful" > "eat less". 5. Here you can spin a lot of nonsense about the depravity of the mass audience, although it is all about human nature. The trick is that the human brain would explode from overload if it allocated the same resources to processing all incoming information.

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Protein Causes Cancer 1. A funny test was recently conducted by a guy on Twitter. He published several posts with opposing statements to see which would be more popular. 2. There were three pairs of posts. "Sugar is good for you" and "sugar is bad for you." "Protein cures cancer" and "Protein causes cancer." "Eat less protein" and "Eat more protein." 3. The winners in the pairs by number of views by a multiple margin were the posts "Protein causes cancer," "Sugar is bad for you," and "Eat less protein." At the same time, the relative popularity of the winners was also by a multiple margin - "Protein causes cancer," "Sugar is bad for you," and "Eat less protein."

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Your year starts today 1. Many real stories show us that a person's life can change dramatically in just one year. 2. What new things did you start doing today so that the same thing would happen to you? 3. Why "new"? What, in the year that you were doing the "old", has your life already changed dramatically for the better? 😉

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4. Even Facebook pulled a similar trick. People who are able to write a couple of paragraphs of text began to consider themselves masters of thoughts, just because someone likes their posts. They even apologize to their subscribers for not writing anything for several days — like they were suffering terribly without it 🥲 5. Thus, one of the options for creating a terribly popular product is to give a bunch of people the opportunity to consider themselves someone they are not. 6. And there is nothing shameful about this. Hollywood is called a "dream factory", and almost everyone has favorite actors and favorite films 🎥 7. And what can your startup give to a person so that he feels like someone?

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Why did Nike take off? Because you have a body... 1. The co-founder of Nike said at the very beginning of the company's history - "If you have a body, then you're an athlete!" From which the natural continuation suggests itself - if you are an athlete, then you need sneakers 👟 2. As a result, Nike managed to achieve much more - so that people began to think that they are athletes, just because they put on sneakers. And since few people want to consider themselves weak-willed lazy people, Nike took off due to this feeling 🚀 3. In the same way, Kodak once released cheap film cameras, after which a lot of people began to consider themselves great photographers 📸 And not so long ago, the same thing was repeated on an even larger scale by mobile phone manufacturers📱

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"What do I get for my money?" is a question that you don't even need to come up with an answer to. Here's why. 1. If a client asks, "What do I get for my money?" in the sense of "Is it worth it?" - this is a red flag for you. Because you failed in one of two things. 2. The first option is that you failed to clearly and convincingly convey the value of your product. 3. The second option is that for some reason you sell your product to those for whom its value is an empty phrase.

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4. In such cases, the rule should immediately work - "If you need to explain, then you don't need to explain." According to legend, this phrase was said in response to a request to explain either the point of a joke or the reason "why you don't love me." And in your case, everything is literally the same 😉 5. Therefore, you don't even need to come up with an answer to the question "What do I get for my money?" It’s better to go back, as they say, “to the slate” and try once again to find and formulate the value of your product, the portrait of your ideal client, as well as where and how these ideal clients can be found.

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5. Therefore, if someone else's opinion irritates and outrages you - think about it, what if he is right 🤔 Even if not in everything, but at least in something. 6. And you still may not agree with him 😉 But this should not stop you from thinking - what great thing can happen if he is right? And how can you quickly check this? 7. In short, with whom and with what have you sharply disagreed lately? Is there a chance for a huge win there? 🚀 8. And if you answer offhand that “there was and is no chance in this” — then think again 😉

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The chance to make a huge profit is something you strongly disagree with 1. The chance to make a huge profit is only for those who do what others disagree with. Because when everyone agrees ➔ everyone does the same thing ➔ and everyone earns a little bit. 2. At the same time, for some reason, everyone sees themselves in the place of the one with whom others disagree. And you take and put yourself on the other side - when YOU do not agree with what someone else says 👎 3. It is possible that right now you are missing the chance to make a huge amount of money on what he might succeed in 💰 4. After all, if you agree, there will be only two of you - and the huge gain will be divided in half, which will still be a huge amount left 😉

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7. First, you help a small number of people, doing most things with your own hands. Then a larger number - doing less with your own hands, but automating and delegating more. Then more and more ... Until you start helping a lot of people - without doing a damn thing yourself 🚀 8. And this is much more pleasant than sitting forgotten by everyone and looking at old posters with yourself in the leading role. Because you should not be remembered. You should be paid 😉 9. The audience, brand and community are conditional mold that should grow around the product. But the product cannot be a mold that has grown!

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4. Therefore, thirdly, you will quickly understand that it is much more profitable to sell tickets to the show than to make money on product sales. If you even get to it, counting the receipts for tickets. And even if you do get there, it will be so-so, because it will not become your only priority. 5. And fourthly, popularity is something that sooner or later passes. And the money will go with it. Because a so-so product without circus support will quickly deflate. 6. Therefore, Paul Graham's advice looks much more profitable in the long term - "do non-scalable things to help someone earn money."

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You should not be remembered. You should be paid. 1. One popular guru wrote here that the best way to build a business is "first the audience, then the brand, then the community, and only then the product." And this is a typical recipe for success for clowns 🤡 Who can earn a lot. But it is very difficult and relatively short-lived. 2. Firstly, a business built on an audience works as long as you continue to entertain them. And "all evening in the arena" is not as easy as it seems. 3. Secondly, people come to the circus to have fun. Therefore, the percentage of conversion into the purchase of the product will be small. And the retention rate of those who bought it purely out of curiosity or love for the clown will be even smaller.

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7. The first conclusion. If you want to get a senior employee, start giving him senior tasks. If anything, ChatGPT will help him. And if he can't handle it, it means he is not ready for this level yet. But not "professionally", but "morally"! 8. The second conclusion. If you want to become someone - become them. That is, start performing tasks of the corresponding level right away. And if anything happens, ChatGPT will help you 😉 9. It turns out cool. It is believed that AI will hinder people from making a career. Although it is the other way around - it will help with this. True, only for those who are mentally ready to immediately jump into generals. Even if at first they are not very experienced 😉

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4. Now some want to become an entrepreneur, but get a job in a company to "gain experience". In what? In entrepreneurship? Total crap. Because you can only learn to be an entrepreneur by starting to be an entrepreneur! 5. Even in the army, a soldier cannot rise to the rank of general in the usual way, even if he does his job well. Because officers are graduated from military schools. Yes, at first, inexperienced lieutenants - but who can eventually become experienced generals. 6. And if a senior is not a junior grade, but a separate set of competencies - then how can a junior become a senior without starting to work as a senior? 😉

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Want it? Become it! 1. AI has already developed to such an extent that it is starting to replace juniors in many positions - programmers, marketers, product managers, and so on. In this regard, we can hear cries: "If AI replaces juniors, then where will the seniors come from?" 2. Where and always! After all, experienced seniors come from inexperienced seniors, and not from experienced juniors 😉 Because you can't learn to become someone by doing something else! 3. In ancient times, masters took apprentices who swept the floor and carried blanks for years. Although the apprentice began to turn into a master only at the moment when the master allowed him to take on real work for the first time.

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Why do you need thrifty customers? 1. AI allows companies to perform their tasks not only cheaper, but also faster. 2. If you decide to create an AI startup, it is better to come up with products that help companies work not cheaper, but faster ✈️ 3. Firstly, such clients will live longer. After all, the speed of business has now become critical not only for startups, but also for adult companies. 4. Secondly, they will pay you more than those who want to save. After all, such companies live by the principle of "we must not spend less, but earn more" 😉 5. So, what and for whom can you speed up?

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Interest is more important than competence 1. Oh, this is the honest truth: “What you are interested in is a much more reliable predictor of success than what you are good at.” 🚀 2. I actually met a lot of smart people who were good at many things — but who were not very interested in anything. 3. And they really did nothing explosive.

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4. After all, before, it was absolutely necessary to become an expert in some topic. Although an expert is a person who learns more and more about less and less 😉 The deeper the expert's knowledge, the narrower his horizons - which significantly limits his ability to do something new or at the intersection with other areas. 5. Although it is the intersections of different areas that are usually the areas of the most daring breakthroughs 💥 Therefore, some time ago, "T-people" became in demand - who are deep experts in one topic, but know a little about many others. 6. And now "comb people" will be in demand 🪮 Who do not even have deep expertise in any one topic, but who know a little about everything. And this is quite enough to formulate the right requests to AI and evaluate its answers.

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7. And it is precisely such people who will begin to make breakthroughs, because they will have the broadest horizons. And AI will be able to provide them with the necessary depth. 8. It turns out that now it is better to know not just one thing very well, but many things at least superficially. But this will really change the approach to what and how we need to learn 🤔 PS By the way, there is a feeling that Elon Musk is just a “comb man” 😉

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