Founders

Above the road leading to the startup graveyard, there is a poster that says: "This is what my app does..."

1. Because the only thing that makes sense is what people do with it! In the sense of what result and with what effort they can get with it.

2. Despite the seeming banality of this statement, all the unsuccessful startups I know could not pass this simple test.

3, Their founders either could not clearly formulate the expected result that the user can get. Because they were always biased towards what is the result of the product's work. For example, "a personal finance program will give an understanding of what money is spent on." So what now - where to get the money?

4. Or achieving this result required efforts from the user that they are not ready to put in. Literally according to the principle "How to lose weight? You need to eat less!" So what now - eat less, or what?

5. In other words, an ideal product is a product that brings a person the end result he needs without any effort.

6. And the success of a real product is determined by how close it is to this ideal 😉