Founders

The cost of attracting a customer should not be reduced, but increased!

1. Oddly enough, startups that try to reduce the cost of attracting a customer to fit into their small profit margin are doomed.

2. Because only those startups whose business models allow them to pay the highest possible customer acquisition prices will survive. And there are two reasons for this.

3. First, any clever and cheap way to attract customers will inevitably be copied. After which competitors will flood in, and the cost of such advertising will begin to rise sharply.

4. Second, the one who sets the highest prices for their advertising will be able to push all competitors out of this channel. Or ruin them if they risk paying the same money.

5. So, if you are upset by the high acquisition prices in your topic, do not look for ways to reduce them. It is better to calculate your business model so that you can pay 1.5-2 times more for attracting customers!

6. And then you will simply wipe out all your competitors from this market 😉