Founders

How to escape from a truck?

1. You've seen in movies many times how a guy on a puny moped escapes from a powerful truck? And he never goes straight, because then the truck will catch up with him in two jumps and crush him.

2. Instead, he constantly turns sharply - and the heavy truck moves forward by inertia. After which he is forced to turn around or reverse in order to join the pursuit again.

3. And eventually the moped turns into a narrow alley, where the truck simply cannot squeeze in. And then the guy on the moped shows the truck the finger and disappears.

4. Well, this is a classic scheme of competitive struggle between a puny startup and a powerful and large competitor 😉

Here will be presented the translation of the Telegram channel Dark Side in English. https://t.me/temno

5. First, you need to guess where this big machine will be carried by inertia next. In order to do something "perpendicular" yourself. For what the competitor will have to waste time on turning around.

6. And then find a niche where this big machine will not want to climb at first. Because the niche is too narrow, like, why bother.

7. And the trick of the startup will be to expand this narrow niche. So that it can turn into a truck before the catching truck gets around to it 😉

8. In short, what truck is your startup catching up to? Where will it be carried by inertia? And what narrow alley will it not want to squeeze into?