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Give your pigeon a kick
1. "Imagine a flock of pigeons flying. Suddenly, an invisible hand throws one of the pigeons high into the air. And everyone notices it! And no one pays attention to the rest." These are the words a partner of the a16z fund uses to describe the current situation on the startup market.
2. Any technology can be copied very quickly now. That's why there are a lot of similar pigeon startups flying around the market 😉 Some are lower, some are higher — it doesn't matter at all! Because only those who fly above the threshold of ordinary inattention get a chance to succeed.
3. And most importantly — you can't achieve this by improving the product. Against the background of many analogues, you can only attract attention with attention-grabbing tools 🚀 One example is the American startup Cluely.
4. In March, a startup created a product in 4 days that you can discreetly peek at during online technical interviews. The founders talk about how they used it to pass interviews at Amazon, Facebook, and TikTok. After which they get kicked out of Columbia University, which they also talk about everywhere.
5. In April, the startup is already earning $250,000 a month. Which they also talk about everywhere and raise their first $5.3 million in investments. At the same time, a provocative video is released about how the founder used Cluely to cheat on a romantic date. The video gets more than 20 million views.
6. In May, the startup announces that it is releasing a product “with which you can cheat anywhere,” and not just at interviews. For example, discreetly peek at cheat sheets during conversations with clients, patients, employees, etc. 😉
7. In June, the police break up a startup party held during the Y Combinator AI school. Cluely is already making over $400,000 a month and is raising another $15 million in funding from a16z.
8. What have you done in the last couple of months to attract as much attention as you have? 0 reply
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