One of the most interesting outcomes of Kaito and Loudio is observing the motivations of a creator and how they are perceived:

- Speculation of infinite upside is valued significantly higher than a set fee, even if the realistic outcome is low

- InfoFi adds a layer of plausible deniability. It *feels* more mercinary and therefore less like a sellout or endorsement, which is a small but vital piece for decision making

- Gamification, leaderboards and PVP mechanics continue to be highly effective at stirring discussion and competition

- Freedom of operation is more appealing than briefs and contracts

- Reducing friction for being a paid creator does what you would expect: reaches more players, and welcomes smaller creators into the mix

- Reputation risk is far lower when promoting something pre-tge

- Scaling reward size based on proven impact clearly increases motivation