Aix
@aixarizzo
After my lasted post, I'll share why 10 years ago I went viral for the wrong reasons. I don’t love bringing this back, but here’s why I am: Because that moment taught me a lot about storytelling. And in the end, it’s all the same story: using the internet to change how the world is built.
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Aix
@aixarizzo
In 2015, I was heading to a Marketing class when a group of construction workers catcalled me and tried to grab me. I used pepper spray to get away. I went to the police. They said since “nothing happened,” they couldn’t help. So I recorded a one-shot video and posted it on Facebook and YouTube
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Aix
@aixarizzo
Suddenly, I was on every screen in Argentina — and then the world: CNN, BBC, Le Monde Diplomatique, Washington Post. What came next? I spoke on national TV. I worked on two laws that were written and passed in Argentina after what happened. But this thread isn’t about that. If you want the full story: https://bbc.com/news/blogs-trending-32288629
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Aix
@aixarizzo
A few weeks later, a professor showed my video in class as an example of storytelling. I wanted to disappear. I kept wondering: why did my story go viral? Street harassment happened every day, on every corner in Argentina. It was so naturalized, most people didn’t even see it as violence. So why this time? https://bloomberg.com/news/articles/2015-06-11/buenos-aires-moves-to-outlaw-verbal-harassment-of-women-on-the-street
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Aix
@aixarizzo
Here’s what I learned about storytelling: — Make it bigger than you — It wasn’t “this happened to me.” It was: this happens all the time, to all of us. — The story connected because it named something collective — not just personal.
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Aix
@aixarizzo
Make people feel — The video didn’t go viral because it was shocking. — It spread because it triggered anger, fear, empathy, urgency. — People don’t share information. They share emotion.
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Aix
@aixarizzo
Go where you’re not expected —I didn’t just speak to people who already agreed with me. — I went on shows that challenged me. — The story spread because it crossed lines — not because it stayed in safe circles.
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