After my lasted post, I'll share why 10 years ago I went viral for the wrong reasons.

I don’t love bringing this back, but here’s why I am:

Because that moment taught me a lot about storytelling.

And in the end, it’s all the same story: using the internet to change how the world is built.

In 2015, I was heading to a Marketing class when a group of construction workers catcalled me and tried to grab me.

I used pepper spray to get away.

I went to the police. They said since “nothing happened,” they couldn’t help.

So I recorded a one-shot video and posted it on Facebook and YouTube

Top rated 🇦🇷 baddie, sometimes web3 marketer. | Head of vibes at coinspect

Suddenly, I was on every screen in Argentina — and then the world:

CNN, BBC, Le Monde Diplomatique, Washington Post.

What came next?

I spoke on national TV.

I worked on two laws that were written and passed in Argentina after what happened.

But this thread isn’t about that.

If you want the full story:

A few weeks later, a professor showed my video in class as an example of storytelling.

I wanted to disappear.

I kept wondering: why did my story go viral?

Street harassment happened every day, on every corner in Argentina.

It was so naturalized, most people didn’t even see it as violence.

So why this time?

Here’s what I learned about storytelling:

— Make it bigger than you

— It wasn’t “this happened to me.” It was: this happens all the time, to all of us.

— The story connected because it named something collective — not just personal.

A few weeks later, a professor showed my video in class as an example of storytelling.

I wanted to disappear.

I kept wondering: why did my story go viral?

Street harassment happened every day, on every corner in Argentina.

It was so naturalized, most people didn’t even see it as violence.

So why this time?

https://bloomberg.com/news/articles/2015-06-11/buenos-aires-moves-to-outlaw-verbal-harassment-of-women-on-the-street

Suddenly, I was on every screen in Argentina — and then the world:

CNN, BBC, Le Monde Diplomatique, Washington Post.

What came next?

I spoke on national TV.

I worked on two laws that were written and passed in Argentina after what happened.

But this thread isn’t about that.

If you want the full story:
https://bbc.com/news/blogs-trending-32288629