I'm finding the "positive sum" language around coins really misleading.

It's literally the opposite. If the way users make money from their content is when other users buy it, it's literally zero sum, financially. Not everyone can be making money, unless external capital is being injected from a another source (which is losing money).

Of course it is! Ever since the rally cry, mantra days of WAGMI the people who understand its short term gains dressed up as long term sustainability are the ones poised to make the most of this wave. 

The optimism is spiked to indoctrinate those who are new to the space, which happens every time there's a bull run. The blissfully ignorant and financially uneducated will get rekt in the process and the cycle will repeat itself under a new banner. Rinse, wash, repeat.

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