Obviously the CEO of a beer company has an interest here, but this analysis of declining alcohol sales rings true to me. There’s been this running narrative about more health conscious consumer patterns leading people away from booze but I have long suspected it was about an addictive replacement, not greater discipline. Reasonable people didn’t need the latest science on the cancer risk alcohol poses to realize drinking a lot isn’t good for you. Staring at a screen is a lot better for your liver but i have a bad feeling about what this trend implies about human socialization and the broader impacts on our society.

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I share some of the same concerns about the risk of screen time. Having said that, I would love to see more spaces where people can socialise which don't revolve around alcohol. At least in the UK we are starting to see the normalisation of non-alcoholic drinks at pubs and my guess is that beer/alcohol companies are looking to profit on this!