Brand3

Design

Naming. Strategy. Visual Identity. UX/UI.
All part of a single system — alive, intentional, and future-ready.

The brands we design at @floc are living systems, where every layer connects to purpose.
Aniwa is a next-gen insurance platform reimagined from the ground up, Web3-native, AI-powered, and self-sovereign by design.

The /brand3 process:

→ Naming is architecture.
For Aniwa, the name had to carry weight — technologically ambitious, yet intuitively human.
We explored semantics, phonetics, brand story, and availability to land on a name with soul and scalability.

→ Strategy defines shape.
Aniwa sits at the intersection of ambition and complexity.
We aligned stakeholders on vision, values, and voice and translated that into a strategic architecture built to grow.
Clarity over complexity.

→ Visual identity is not just a logo, it’s a system.
Aniwa’s brand had to balance trust and innovation, elegance and edge.
We worked across typography, motion, palette, and iconography to craft a language that feels human, yet future-ready.
Visual identity must reflect the core.

→ Brand meets interface.
UX and UI are where strategy and identity meet the user.
For Aniwa, that meant designing flows that feel intuitive, accessible, and aligned with the sovereignty promise.
Every screen is an expression of the brand.
We don’t decorate, we design with conviction.

→ FLOC* philosophy:
It’s not about deliverables. It’s about direction.
From naming to UX, Aniwa is the result of deep alignment, fast iteration, and a shared vision of what’s possible.

This is what it looks like.
→ wearefloc.com/work/aniwa

GM! I was planning to create a cast today explaining how the Brand3 process went when creating the Aniwa brand, but @victoctero explained it so well that I have nothing more to add... 

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Designing /brand3 strategies at @floc | /degen logo creator | @brnd guardian | nf.td/esdotge