Founders

one of the most common mistakes that builders make is inventing new words to describe features in their product.

resist this urge at all costs.

very few products succeed in coining new verbs or nouns. it is an incredibly high bar.

Elevating onchain creators 

@nodefoundation @brightmoments 
@ampsfun

Inventing new words also creates barriers of understanding for users or devs. In Farcaster's case I think it makes sense. Frames are basically apps and actions are similar to browser extensions. But them being embedded within the social network merits a new name given the new mental model.