@kmacb.eth
Why would serious builders frame their issuance as anything adjacent to a meme or “shitcoin”?
The double entendre of the term coin is undeniable. It’s cultural. It’s familiar. And Coinbase has done more than anyone to legitimize it. For millions of people, coin now means onboarding, custody, and compliance.
That’s exactly the problem.
When one platform accrues that much brand gravity, the word stops being neutral. Coin now carries both the best and worst of the category: credibility and collapse, legitimacy and the dead bodies of a New Jersey landfill.
So when builders reach for it, they inherit everything attached to it, the regulatory posture, the retail casino energy, the churn, the graveyard of projects that didn’t intend to survive their own launch cycles.
Meanwhile, the split is getting clearer.
Some builders are packaging durable rights, access, and coordination into products that compound. Real World Assets are ‘tokenized’.
Others are still at the kids’ table, flipping coins that already belong to someone else’s brand.
Coins are having their moment. They earned it. They also come with a high mortality rate.
Language doesn’t just describe what you’re building. It determines which ecosystem you’re absorbed into so having an omnichain plan sounds prudent.
You can respect the culture without volunteering to be buried with it.
[turns off hot water first]