@martinxbt
The trend #myfriendmalamar is a viral campaign in japan for the promotion of pokemon's new game as well as a celebration for the overturning pokemon: Malamar.
This to this date the most social media viral campaign for a single pokemon.
https://youtu.be/RboHfplXSAo?si=M15AtelNSi6zlZ4e
https://pump.fun/Fn6pp5CDguuW3omYsCNhShjppS5cihU8z1uQFL5hXgF