Such an interesting shift in the category. top 3 out of 10 entertainment apps in the store are actually one variant or another of "endless slop guilty pleasure content" shows how much people are into these things.

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work continues on this primer. soon ready. written from pov/base of understanding of non-crypto entertainment execs.

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onchain ip isn't just about putting things on chain it's about rebuilding the entire infrastructure of how we think about digital ownership and value capture most people focus on the wrong part: they see the token or the nft and think that's the innovation but the real innovation is in the economic primitives we're building: - creators maintaining control while sharing upside - fans becoming active participants not just consumers - capital formation around digital objects - permissionless infrastructure for value capture legacy media won't be able to compete because they're optimization-locked into old models this is why we need to build everything: from the base layer up to the tools that make it accessible the next wave isn't about pumps - it's about building systems that actually work

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very excited to see Emergence from David Goyer (Batman, Blade) launch. new participatory sci-fi universe built on story. lfg. https://www.emergenceuniverse.com/

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welcome to 2025; the year of enterchainment

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:: creative clock cycles neo-franchises will compete with (and win against) incumbent entertainment franchises over time for one simple reason: neo-franchises are digital-native (internet, onchain). this property unlocks the potential to iterate and evolve with significantly higher clock speeds than legacy players. simply put: traditional studios run on single-core cpu's from the early 2000s. neo-franchises run on 24-core cpu's.

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disney marketcap is $200B. what do you think the market cap of @pudgypenguins will be in 3 years? the key unlock for the pudgies is the onchain mechanics that enable surfacing the tangble value of attention aggregated in its ip.

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content is fleeting—watched, read, forgotten. IP is enduring—accrues value over time, across platforms. the difference? ownership, versatility, and longevity. IP turns attention into long-term value. nobody remembers the viral tweet from last week. everyone remembers moana.

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≈≈ imitation, then innovation ≈≈ new tech is first used to replicate old media. later we discover net-new media formats uniquely enabled by the new tech. if hollywood understood this, they would pay a lot more attention to memecoins. it's the first crypto native media

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finally found an appropriate reason to create and publish a real superhero image with midjourney. essay out in a few hours, but you can collect the cover image now: https://zora.co/collect/base:0x3e12f7e76fe778ec142c9d465d641914735c97a4/7

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new essay, exploring how the '21 nft cycle served as a proof of concept for new, internet native entertainment franchises to emerge (and why it will be difficult for hwood to compete) https://paragraph.xyz/@in-transit/the-birth-of-the-neo-franchise

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nft drops will be used by future franchises as a means to bootstrap a seed round + form initial community of supporters. this will create a market for people onchain to become culture investors.

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work in progress thesis about the neo-franchise. it's not about "building the next pixar", it's about building entertainment entities that were impossible to do before, because we didn't have the tech or the capability to effectively orchestrate the chaotic nature of global-by-default formation and distribution of culture. https://zora.co/collect/base:0xbc2fcd7d1ec75c0f2637a0a90972c447e3f3c8c9/13

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≈≈ fandom as a service thesis ≈≈ fans wants to vibe with content/ip they care about. ip franchises battle for attention. an extension of the creator/passion economy is professional fandom. this, in combination with ai displacing job landscape over the next ≈5 years presents an interesting opportunity. ip franchises that can create structures and supply tooling for pro fans to create content as an extension of the core ip will pull ahead of competitors. ip franchises willing to let fans grow the pie with them, and split the value capture will win. turning fans into productive assets and letting solorpreneurs forge their way within the confines of ip/story/content they are passionate about. win-win. story protocol and other purpose-built solutions will orchestrate the foundation. most traditional entertainment franchises, studios etc. will be actively prohibited from following along, because of legacy business model dependency. exciting times ahead.

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back with some words on fandom in the era of the creator economy https://paragraph.xyz/@in-transit/the-fandom-as-a-service-thesis

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