So - Frameworks like Lean Canvas and Business Model Canvas - are useful shortcuts for thinking about different aspects of projects and businesses They each fit different situations and company stages, but are simple enough to be helpful without any MBA or biz school indoctrination 😉 This overview is from last week ... and it's a necessary primer for this week's article about my Web3 Lean Canvas adaptation, which I'll share in a moment 😇 https://paragraph.com/@buildbetter/the-most-underrated-frameworks-in-startup-building-bmc-and-lc

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Everyone pretends to get customers that pay for your new product is complicated ... it is not! Especially in B2B space it's soooo easy 🤯 yeah, you still need to do the work - but you only have three options - so a monkey could do it, couldn't it 😉

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FRICTION is what you should optimize for in frictionless world! I am serious ... just think about it 🤔 It pre-selected automatically whomever you want. Whether it's onboarding friction Language friction Price friction It saves you time and trouble filtering all the rest 🤯 so simple!

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I've mentioned Sublime before but it should have occured to me that it's ideal tool to check out for anyone interested in @sopha and more human curation rather than algorithmic feeds. Here's just a short walkthrough from their Sublime 101 series in case you're interested to see how discovery works - there are many ways to explore on Sublime, and you'll find that experience quite different because it only contains human curated snippets or full pieces of content. Which is something @chriscocreated will certainly like and what we want for Sopha. They say Sublime is designed to help you take action and build your ideas rather than keep you trapped in viewing endless streams of content. I find that it helps me follow my interest or question of the moment almost perfectly - you just need to time your sessions 😄 or days go by. https://www.youtube.com/watch?v=qxTPjOJj8Tg&list=PLyvilVQfIlOVnP_GVpy6QVRB8L6m8ZiCw&index=4

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Some little, so called, quality of life improvements on my X profile and BuildBetter today + very interesting essay about ... well, your product and content not reaching peoples' attention 🔥 It was a chaos of names and handles and I got fed up with it ... Former Web3Magic is now BuildBetter_HQ everywhere; - YT: www.youtube.com/@BuildBetterHQ - Substack: buildbetterhq.substack.com - Paragraph: paragraph.com/@buildbetter - LinkedIn: www.linkedin.com/company/buil... - Farcaster: IYKYK 😉 watch out for more ...

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Most products with technical founders have “ADOPTION PROBLEM” — it’s a known fact 🤷‍♂️ "we couldn't get our team to use it." — is an adoption problem, not a product problem — but hits harder because you won’t feature-build out of it … But what Todd describes is great strategy nevertheless 👇 L https://x.com/toddsaunders/status/2025932667834015851?s=46&t=vGdL6gMJv0qcvymUV8209g

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How you tell your business & brand story matters 🚨 Improve it now! (sound on 🔊 for the warning)

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Be careful not to end like this ... sound on! ❤️‍🔥

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People often forget that you need DIVERSE SKILLS to build successful projects. That's what makes it fun and hard at the same time. 🚨 Ideally, someone who understands users, someone who can build, someone who keeps everyone on track, someone who remembers to order pizza during late-night work sessions! These aren't assigned positions but real needs that organically emerge while working together on something. Also, one thing which makes building with others priceless (compared to building alone) is that you must explain ideas, negotiate between visions, and sometimes admit you were wrong. (Not me, ofc, but everyone else 😊) You practice (some newly develop) emotional soft skills, which are quickly becoming hard skills of making things happen with other humans. No AI can replicate the ability to inspire a team through a difficult debugging session or mediate between competing design philosophies. Not yet, at least 😉

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As I said many times before - the easiest way to build a successful business (which crypto founders mostly ignore) is ... to start with the customer experience and work backwards to the technology. You should never start with the technology and try to figure out where you're going to sell it. Many such cases have proven that it only leads to scars or scams. 😇

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You aren't "selling yourself out" You aren't "dumbing things down" You're doing the most imporant work for the product success = translating value into language your audience can receive. 🚨 This is positioning. This is framing. This is how good ideas/products survive long enough to change things.

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Most people following me should know by now that I believe that we, meaning builders and people making businesses happen, should aim for magical moments 🔥 Magical moments can be created through your product or experienced through technology. As you already know — no technology creates magical moments on itself. It creates magical moments through our perception of the technology and through our feelings, which the technology brings up. All that is part of the narrative, which you have to tell along with the technology. Otherwise technology will go forgotten, will die in shadows, and no matter of technical superiority will help it. 😉

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Quick update about expanding (not moving) BuildBetter newsletter to Substack ... it actually happened in January. Now you'll find all writing and YT channel video there or here on Paragraph + Farcaster 😉 https://paragraph.com/@buildbetter/a-quick-update-expanding-to-substack

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This ads selection from AdProfessor should serve as inspiration for Web3 builders — you can say it clearly and in style 🤜🤛 https://x.com/the_adprofessor/status/1876270079899508907?s=46&t=vGdL6gMJv0qcvymUV8209g

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Have you seen today’s @gmfarcaster 🤓 It was a good one 👍

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