teddit

today, the winning formula for building a category-defining consumer brand is to have one or more of the following: 1) ridiculous ad spend, 2) a creator/celebrity distribution, or 3) a cult-like community.

in lieu of spending millions of dollars on facebook/google advertising, or unless you're a creator with a casual 10m+ followers, you need to cultivate your own community that becomes your marketing engine and distribution channel.

and that's why we're co-leading @tyhunnny and a team that has firsthand experience in building a community-led brand from the ground up and is now productizing those components on crypto rails.

https://fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer/

THIS IS HUGE!!!

for the past 3 years, i haven't shut up about TYB. i would geek out on it with anyone who would listen, mostly @winnie and the @privy team. i even forced @woj.eth and @dwr.eth to download it.

a platform design by @tyhunnny, someone who gets community incentives better than anyone in the world imo.

investing + exploring things onchain @strobefund; prev @blocktower; big /snackcaster nf.td/winnie

The easiest way to bring all your users onchain, regardless of whether they already have wallets | Customer love at privy.io/love

building @tyb onchain rewards for brands and fans 

Where community engagement pays off. 

TYB is a community rewards platform for brands & fans.

building farcaster | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud” 🤠