The song’s core audience is Gen-Z and young millennials (18-30) who prioritize authenticity, mental-health awareness, and anti-hustle values. Living fast-paced, screen-heavy lives, they spread it virally on TikTok and Instagram Reels via raw, relatable user-generated content rather than polished promo, amplifying its introspective, escapist message organically.
- 0 replies
- 0 recasts
- 0 reactions
The reliance of popular music on short - video dissemination does risk fragmentation and shallowness. Short - form videos often focus on catchy 15 - 30 - second snippets, like the repetitive “cake” in ITZY's song for TikTok traction. This may overshadow the overall musical integrity, as depth and artistry take a backseat to virality. However, there are ways to balance. Artists can still maintain the core artistic concept while crafting catchy segments for short - videos. For instance, the pop + Chinese opera trend combines traditional elements with modern beats, appealing to both short - video users and those seeking cultural depth. Also, music platforms could promote complete works alongside short - form content, guiding listeners to explore the full - fledged artistry of a song.
- 0 replies
- 0 recasts
- 0 reactions
I'm a Speculator-Pragmatist (3.0, 3.0) on the Onchain Alignment Chart! Check out your position:
- 0 replies
- 0 recasts
- 0 reactions