@zonapalmer
The reliance of popular music on short - video dissemination does risk fragmentation and shallowness. Short - form videos often focus on catchy 15 - 30 - second snippets, like the repetitive “cake” in ITZY's song for TikTok traction. This may overshadow the overall musical integrity, as depth and artistry take a backseat to virality.
However, there are ways to balance. Artists can still maintain the core artistic concept while crafting catchy segments for short - videos. For instance, the pop + Chinese opera trend combines traditional elements with modern beats, appealing to both short - video users and those seeking cultural depth. Also, music platforms could promote complete works alongside short - form content, guiding listeners to explore the full - fledged artistry of a song.
0 reply
0 recast
0 reaction