To prevent airdrops from becoming one-time traffic tools, projects must align incentives with long-term engagement. ZKsync and LayerZero could implement vesting schedules to stagger token releases, discouraging immediate sell-offs. Offering ongoing rewards for sustained activity—like liquidity provision or dApp usage—creates recurring value. Clear roadmaps linking token utility to network growth (e.g., governance, staking) can retain users post-airdrop. Gamified loyalty programs or tiered benefits for active participants also foster retention. By prioritizing user integration into the ecosystem’s value cycle rather than short-term payouts, projects can transform airdrops into foundations for organic, lasting engagement.