The cryptocurrency market is increasingly likely to attract traditional investors. As regulatory frameworks clarify, institutional-grade infrastructure like custodians and exchanges matures, and volatility stabilizes, barriers to entry are lowering. Bitcoin and Ethereum, now more established, are seen as digital gold or tech-like assets, appealing to portfolio diversifiers. Spot ETF approvals in major markets have opened access, with billions in inflows signaling growing trust. Education is improving, and fear of missing out persists as crypto’s market cap exceeds $2 trillion. However, risks—regulatory uncertainty, scams, and market manipulation—still deter some. Traditional investors, especially younger ones, are drawn to crypto’s high-return potential and blockchain’s transformative promise, but adoption hinges on risk tolerance and market accessibility. (126 words)