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Zack Guzman 🎩
@zguz
Today, I am speaking at NFT NYC about why NFTs are dead ☠️ But they don’t need to be dead. NFTs pioneered incredible things, like ownership online. Now, it’s time to give real value to ownership online. Today, I’m announcing the Tokenized Creator Offering (TCO) 🧵
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Zack Guzman 🎩
@zguz
What is a “tokenized creator offering?” A TCO is an asset that gives you a share of ownership and future upside in a creator Creators drive attention online, and therefore, incredible value And as they grow, they become a business — one you are fueling by reading this
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Zack Guzman 🎩
@zguz
Platforms like X are experimenting with rev share. But that’s still limited to impressions on *one platform* NFTs have always enabled ownership over community on *any platform*— online and off They just have never been used to deliver future upside back to holders
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Zack Guzman 🎩
@zguz
Most NFTs are down terribly over the same time frame that our TCO in our community-owned media outlet @coinage has risen 100% Doodles: -84% Bored Apes: -80% CryptoPunks: -39% Reason being: there is a key difference between TCOs and NFTs
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Zack Guzman 🎩
@zguz
Tokenized Creator Offerings allow holders to earn from the upside you believe a creator has in front of them Coinage’s NFT allows holders to earn patronage dividends from the attention we drive as a community-owned outlet And attention online is what’s driving the new economy
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Zack Guzman 🎩
@zguz
If pump fun showed one thing: it’s that there is value in tokenizing attention If it proved another (along with NFTs) it’s that doing so sustainably is tricky I believe TCOs, which allow fans to co-own IP and a piece of the future attention a creator can drive, is the way
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Zack Guzman 🎩
@zguz
For more info ℹ️ on the @coinage model, which we are already helping other creators replicate in other niches (like food with @bestdishever) read this ⬇️ https://www.coinage.media/s4/how-coinage-became-the-first-us-nft-media-project-to-establish-dividends
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