Founders

Consumer Crypto

How to build brand energy? 
an excellent deep dive into marketing strategy behind BRAT. You might not know Charlie XCX, but you've seen this dirty green colour. 

my notes: 
> "Authenticators" as a URL/IRL driving force of trends. They command both online and offline spaces. Most importantly, people need to feel that your product and brand is real.
> practice what you preach (show up where your audience is) 
> memes as a distribution (url memes generator, irl locations for media content) 
> world-building (product -> lifestyle, mindset)

Go-to instruction to my culture-coin builders and lifestyle appreciators: 
https://andjelicaaa.substack.com/p/how-to-build-brand-energy