@yodark
Spent a surprisingly long time on the Velocimon logo.
Setting the right expectations. On the surface, Velocimon looks like a creature collector you see monsters, you think Pokémon. But the actual gameplay is much closer to a complex simulation filled with mutation and long-term consequences.
That’s why we ditched the loud, cartoonish aesthetic you might expect. Instead, we looked at those classic European Final Fantasy covers for inspiration: minimal, symbolic, and quiet. We didn’t want the logo to scream "features" or look like a cereal box toy.
The game itself is colorful and playful, so we wanted the branding to provide a sober contrast. It’s a promise to the player: there is depth here. If the logo makes you pause rather than telling you exactly what to feel, then we’ve done our job.
More about it soon