Ghulam Yassen
@yaseen
163 Following
16 Followers
19 replies
74 recasts
245 reactions
56 replies
22 recasts
195 reactions
16 replies
4 recasts
64 reactions
11 replies
24 recasts
114 reactions
238 replies
174 recasts
933 reactions
12 replies
9 recasts
67 reactions
18 replies
53 recasts
315 reactions
33 replies
78 recasts
460 reactions
1 reply
11 recasts
88 reactions
Peer to peer ad markets are now live on Zora.
For any post you can buy the content coin. And if you’re the number one holder, you can pin a link under the post.
This solves many issues at once.
(1) First, it gives utility for holding a post-specific digital currency.
(2) Second, it allows creators to share directly and instantly in ad revenue.
(3) Third, it allows advertisers to micro-target individual posts more specifically than ever before. Entire new crypto ad exchanges can arise on this basis.
(4) Fourth, it’s an application that’s legible to web2 execs, as they understand the monetization of attention.
(5) Fifth, you can work out the CPMs, but they may well be lower than traditional ads.
(6) Sixth, it’s enabled by the p2p aspect of crypto, as it’d be hard to facilitate this kind of microtransaction otherwise.
(7) Seventh, creators will probably want to curate their top reply or have AI doing it for them.
(8) Finally, if this works it can be scaled across any social crypto product. 24 replies
67 recasts
423 reactions
1 reply
4 recasts
22 reactions
31 replies
73 recasts
497 reactions
6 replies
22 recasts
166 reactions
0 reply
0 recast
1 reaction
2 replies
2 recasts
2 reactions
6 replies
15 recasts
112 reactions
28 replies
75 recasts
458 reactions
76 replies
133 recasts
1096 reactions
19 replies
22 recasts
87 reactions
20 replies
10 recasts
108 reactions
