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Why the Restaurant Firm Behind Fatburger and Johnny Rockets Is Embracing Bitcoin
The publicly traded FAT Brands is now accepting Bitcoin for franchisee royalty paymentsβand won't rule out other assets or customer payments.
Franchise owners of restaurant brands Johnny Rockets, Fatburger, Round Table Pizza, Great American Cookies, and other FAT Brands entities can now pay franchisee royalty payments in Bitcoin.
The publicly traded FAT Brands (Nasdaq: FAT), which boasts 18 different franchise concepts and more than 2,300 locations worldwide, said the move βunderscores its commitment to financial and technological innovation.β
βOver the years, Bitcoin has transformed into a mainstream asset and, as a company, we see great value in expanding our forms of payments for our franchisees,β said FAT Brands COO Thayer Wiederhorn in a statement. He said that international franchisees in particular, which operate over 20% of its restaurants, may especially benefit from the shift. 0 reply
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