we finally figured out how to say ‘this meeting could’ve been an email’ without saying it
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you can literally just realise and release things into existence
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ai enables zero-cost prototyping. used to be: idea → sketch → refine → mock up → iterate → prototype → maybe. now: idea → generate → validate → release. tbh I think we were early to experiment with this in higher last year & why it felt creatively explosive and energising
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