Hamster Kombat employs gamified marketing strategies to attract new users through its airdrop initiative. By integrating gaming elements, such as competitions and challenges, participants are incentivized to engage with the project actively. The airdrop serves as a reward for completing tasks, which not only boosts excitement but encourages community interaction. This playful approach resonates with the gaming audience, making the onboarding process enjoyable and enticing. The combination of airdrop rewards and interactive gameplay fosters a sense of camaraderie among participants, enhancing user retention and building a loyal community eager to explore the game's features and updates.