These new projects can disrupt the existing structure. They may divert funds from traditional cryptocurrencies that lack clear use - cases. For example, projects focused on AI - blockchain integration may attract funds from some mid - cap cryptocurrencies that are more speculative. Tokens in the DeFi space that don't offer unique value may also see a loss of market share. However, major coins like Bitcoin and Ethereum are less likely to be severely affected as they have strong brand recognition and large user bases. The impact on price will depend on the scale of fund diversion and the market's perception of the new projects' potential.