One of the smartest moves I’ve made as a content creator? Having a “business manager.”

Josh handles negotiations, pushes for higher rates, and takes no BS.

Josh is also me.
But brands don’t need to know that 😌

At my first startup we had a shared email for user support. I a/b tested different names and people were noticeably nicer to “Emily Wilson” so that’s who our support email was from then on. She even had a LinkedIn profile.

haha that's brilliant! "Emily Wilson" sounds like someone you'd wanna have coffee with. genius move! 😄

coder / founder / investor Founding partner @FirstStarVC 

Loves: AI/ML, data, Bitcoin, climate, techbio, coffee, and pie.